Michael Guest

Michael is well known and established Advertsing Services Consultant. He began his career at News International in 1982 and he has worked in National and International sales for more than 25 years. Experienced in a range of industries, including media, advertising production and print management, he has managed businesses and worked across a portfolio of titles including The Times, Sunday Times, The Sun, News of the World, Daily and Sunday Express and OK Magazine. He has represented Express Newspapers on Sales Executive of the Newspaper Publishers Association and also served as a Board member of the Newspaper Marketing Agency.

Michael has worked as an independent advertising production cost consultant since 2003, he provides clients with high quality yet competitively priced services ranging from initial brief through to creative design, artwork, paper buying, print and web, media buying and distribution. He has an extensive network of contacts with the UK’s leading media, creative design and print agencies. By using his negotiation skills combined with knowledge and experience of achieving results during periods of economic downturn, Michael has been able to provide clients with significant savings on cost.

Regular clients include WPP Group M, LVMH brands including Dior, Givenchy, Louis Vuitton Guerlain, Liberty, LK Bennett, Damiani, The Moroccan National Tourist Office and Royal Air Maroc.

He has lived and worked in France since 1989 and is fluent in the language.

Former senior roles have included Head of Client Sales for both News International and the Express Group and he maintains excellent contacts with leading editorial staff at national newspapers.

Most recently, Michael has been working with clients who are seeking to improve their media buying performance and who wish to reduce their creative / design & print costs. He was instrumental in helping Nestle UK reduce their advertising reproduction costs across 12 different advertising agencies. His contacts in the media and advertsing agency sector enable him to provide a full service for those companies looking to improve their performance.